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Consultant and Manager on Demand
for Industry Product, Market and Business Field Development


Consulting and Interim Management for Product, Market and Business Field Development Industry

  • Development and digitalization of business and revenue models, products and services
  • Market Entry and Launch
  • Product and Project Management
  • Development and adaptation of organization and processes
  • Division management and operational management roles

relevance decides

  • Strong implementation skills as Head of Product and Project Management as well as Marketing in internationally operating companies, corporate groups and medium-sized businesses
  • Entrepreneurial with over 20 years of experience in market-driven Product Development and Management
  • Active for many years in establishing and expanding leading market positions in existing regions and new, demanding high-tech markets such as Asia
  • revenue-oriented development and control of Market Access, Distribution Channels and structures with the goal of long-term market leadership
  • Diverse industries such as special equipment manufacturing for high-tech material development, MedTech, Cyber Security and New Mobility


Consultant and Manager on Demand for Product.
Market and Business Field Development

0157 – 58 53 13 65

Established company in CYBER SECURITY.
Developing Business and Revenue Model and Go-to-Market for
As-a-Service solution in IoT driven OT markets.

  • Market and Customer Analysis IIoT and IoMT
  • Concept development, Revenue Model and Pricing, Business Case
  • Market Entry and Marketing Strategy, Launch

Nasdaq listed BIO TECH COMPANY – Interim Director Covid Projects

  • Team building, development and management, professional and disciplinary leadership
  • Complex Project Lead
  • Met time critical targets in implementing test infrastructure, test methods and AI driven analytics

Digital business models, product and service development e.g. for autonomous transport robots in intra-logistics

  • Customer and market analysis, analysis of customer value chains and customer experience
  • Derivation of business model options in the value network
  • Roadmapping

Organisation and realization of an international launch for a new 3D-printed business model for dental prosthetics, Digital Prosthetics Division

  • Strategic market cultivation
  • Development and introduction of a global marketing concept based on Customer Journey to adapt marketing for a new business model in 3D-printed dental prosthetics
  • Roll Out in China, US, DACh and UK
  • Support and Service concept and implementation
  • Adjustments in organization and processes in IT and operations
  • Moderation and leadership of the transformation process

RAILWAY COMPANY. Consulting in product and brand strategy, department of Marketing and Product Management

  • Concept for differentiation logic and repositioning IC/ICE
  • Preparation Concept Test and Migration Planning

Company for LOCAL TRANSPORT, MOBILITY AS A SERVICE MaaS, SHUTTLE and SHARING OFFERS. Interim Head of Product Management, Product, Market and Business Development Division NEW MOBILITY

  • Portfolio and project planning platform-based business models
  • Leadership and development of product and project management, legal and funding staff
  • Realignment and change set-up organization in the course of the introduction of SAFe®/Scaled Agile Framework

Market leader GRILLING DEVICES EMEA. Head of Product Management Accessories, reporting line to the USA, working language English, industry CONSUMERS, OUTDOOR LIFESTYLE

  • Strategic portfolio and project planning, 110 million Category
  • Interface management of internal stakeholders (EMEA, USA) and external service providers
  • Go-to-Market Planning and Re-Launch Concept EMEA

Medium-sized manufacturer of MEDICAL TECHNOLOGY and SPECIAL PROCESS TECHNOLOGY for Material Development and production, Head of International Marketing

  • Market and business segment development in R&D-driven, international technology markets such as IoT and Printed Electronics
  • International Price Management B2B
  • Development and control of sales partners focus on Asia and USA. e.g. reorganization of sales and service partners in China. Development of the sales region Singapore, Malaysia and Indonesia
  • Targeted development of the technology brand as part of the niche market strategy
  • Disciplinary leadership staff China. Professional leadership of interdisciplinary teams, national and international, internal and external

I worked with Friederike Abresch on the launch of our new digital hybrid offering for the design and manufacture of 3D-printed dental prosthetics. Ms. Abresch immediately grasped the initial situation and problems and, in a very short time, initiated a new, interdisciplinary process model for global marketing and long-term market development. Together with the specialist departments involved, she developed the content, organisation and processes. This has enabled her to bundle resources and competencies efficiently and customer-oriented across all departments, and not only for the time-critical, international launch. Ms. Abresch very quickly built up acceptance among the relevant management levels and teams for cross-departmental cooperation. I am more than satisfied with Ms Abresch’s approach and work results and enjoy working with her again at any time.

Britta Meister-Petuker, Head of Product Management Digital Prosthetics, DMG Dental Material Gesellschaft mbH, Hamburg

Friederike Abresch has been in charge of the Product Management and PMO department as interim manager for more than 8 months. In this time, which was marked by a contentwise and cultural upheaval …. she has made a significant contribution to the strategic orientation of platform-based product strategies … She has repositioned the team in the company-wide transformation process as the heart of the company – supported by an unrestricted relationship of trust on the part of her employees and supported by her intuition for the individual strengths of her employees.

Claus Grunow, Vice President Business Unit Development New Mobility, DB Connect GmbH, Frankfurt

In my role as CIO of Deutsche Bahn Connect GmbH, I got to know and appreciate Friederike in her function as interim head of product management, … She has, amongst others, played a decisive role in the agile transformation and introduction of the Scaled Agile Framework (SAFe®), in which product management plays a central role… In this complex phase of change and transformation, she succeeded in building product management into a cooperative and self-confident team, which she led with a great deal of personal commitment and participation. By linking conditions and methods, classical and agile procedures in everyday life as well as a great deal of commitment in the change process of the organisation, she has made a major contribution to the success ….

Dr. Volker Serfling, CIO, DB Connect GmbH, Frankfurt

“I truly enjoyed working together and hope that we have a chance to ‘cross paths’ again in the future. Your professionalism, great collaborative approach & strong experience are truly impressive.“

Steven Kohler, Vice President Global Product Management, Weber-Stephen Products LLC, Palatine Illinois

“I really appreciate you taking the reins on the Accessories category for EMEA these past several months. Not only the endless day-to-day firefighting, but taking the lead on the forward-thinking … initiative.“

Tom Fuller, Director EMEA Product ManagementWeber-Stephen Products LLC, Palatine Illinois

„I was thrilled to have a true marketing professional … within the company. Her influence has been invaluable … Her ability to view global market places and identify strategic segments … enabled her to create a platform where information and customers can be shared. Her evaluations of technology trends have broadened the customer base … Ms. Abresch is capable of both, vision and implementation.“

Linda Durbin, Exakt Technologies, Inc., Oklahoma City, Oklahoma


Consultant and Manager on Demand for Product-
Market and Business Field Development

0157 – 58 53 13 65



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    If you have any questions about this Privacy Policy, please contact or by postal mail at:

    Friederike Abresch
    Zesenstraße 5
    22301 Hamburg-Winterhude

    Phone: 0157-58531365


    Friederike Abresch
    Zesenstraße 5
    22301 Hamburg-Winterhude

    Phone: 0157-58531365

    Steuernummer: DE252948914

    Concept and graphic: Astrid van Calker



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